Contact details:
Name and surname, email address, phone number, shipping and billing addresses, etc.
Sensitive data:
We do not process any sensitive (special categories) of personal data.
Financial information:
Bank account number, credit/debit card details, etc.
Data that identifies you:
IP address, login information, preferred settings, time settings, authentication details, etc.
Data on how you use Bliss Lingerie:
Cookie data, website statistics and analytics. Please read the cookie data for the full list.
How and why we use your data
The new General Data Protection Regulation changes the way we may process personal data. It must be processed for a legitimate purpose and can only be processed lawfully. We obtain your personal data for the following purposes:
Online accounts
To be able to place orders and purchase online, we must obtain a certain amount of data to verify your legitimacy and payment transactions.
Legal basis for processing: Legitimate interest, contractual obligation, legal obligation.
General queries and customer support
The only information we require of you when managing your queries are basic contact details and your message. We need this to be able to reply and solve any issues you might have.
Legal basis for processing: Legitimate interest.
Marketing purposes
You may opt to us sending you promotions, marketing material and newsletters. We use this data to understand customer behaviour, communicate product information, reward customers for their business and extend VIP invitations. To do this we require some basic contact information. We will only process your data for marketing if we have obtained your consent to do so.
Legal basis for processing: Consent.
Improving Bliss Lingerie Group
We strive to constantly and consistently improve our service and enhance your experience, so we gather data to help us do this, through customer comments,
Legal basis for processing: Legitimate interest.
What do these legal basis’ mean?
Legitimate interest: Processing data is necessary for our legitimate interest to fulfil our services and satisfy our customers.
Contractual obligation: Processing data is necessary to fulfil the performance of a contract.
Legal obligation: Processing data is necessary under applicable law.
Consent: Processing data is only allowed after obtaining our customers’ consent.